FoodBank's Ideas / Companies

BNP Paribas Fortis Red coins

20 Feb 2014

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Partners:

BNP Paribas Fortis Foundation

Description:

Red Coins action of BNP Paribas Fortis Foundation in Belgium. A total amount of 89,000 €, equivalent to more than 3 millions of coins were collected thanks to the extensive operation led by the BNP Paribas Fortis Foundation during the period December 7, 2012 to January 18, 2013 to support the Food Banks in Belgium. One hot meal of a value of 3 € will equal to more than 29,000 meals served , thanks to the generous contribution of clients of the bank. The reason for this extensive operation between BNP Paribas Fortis and the Belgian Food Bank Federation is based on the fact that 95% of the coins of one and two cents are never used in Belgium and that more and more poor people don't have the possibility to eat everyday. In order to support and encourage this large operation, the BNP Paribas Fortis Foundation mobilized all of its branches by placing a money-box at each agency for people who wished to make a contribution for this cause. Moreover, several media partners (radio, web, billboards) also supported this cause, discounting their prices or by offering their services for free.

Costs:

0 €

Results:

89,000 € in 2013

Contact for information:

jean.noblesse@foodbanks.be

Initiation Date:

April 2013

Termination Date:

Ongoing

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