FoodBank's Ideas / Companies

Solidarity with Spain in crisis

21 Feb 2014

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Partners:

“La Tienda”, an online shop with spanish food products of high quality. Its customers are mainly from USA and some European countries.

Description:

The owners of “La Tienda”, USA citizens living in Spain, proposed to his customers a fund to aid, through the Spanish Food Banks, the spanish people in need. Penelope Cruz was the godmother of the action. The donation of the people came from a percentage of the sales and direct donations of the customers. The owners doubled the final amount collected. The campaign began a month before Christmas.

Costs:

0€

Results:

A donation of 50,000 $

Tips or tricks:

High presence on social networks.

Contact for information:

FESBAL (Agustín Alberti) – banco.alimentos@fesbal.org

Initiation Date:

April 2013

Termination Date:

Ongoing