FoodBank's Ideas / Companies
“La Tienda”, an online shop with spanish food products of high quality. Its customers are mainly from USA and some European countries.
The owners of “La Tienda”, USA citizens living in Spain, proposed to his customers a fund to aid, through the Spanish Food Banks, the spanish people in need. Penelope Cruz was the godmother of the action. The donation of the people came from a percentage of the sales and direct donations of the customers. The owners doubled the final amount collected. The campaign began a month before Christmas.
0€
A donation of 50,000 $
High presence on social networks.
FESBAL (Agustín Alberti) – banco.alimentos@fesbal.org
April 2013
Ongoing