FoodBank's Ideas / Companies

Campaign of phone messages (SMS)

21 Feb 2014

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Partners:

Antena3 and Lasexta (a TV and Radio Comunication group) and FESBAL

Description:

Campaign ads on TV (two channels) and radio urging people to send a phone message. The entire cost of the message is dedicated to food banks. Prescribers of the campaign were two famous TV show hosts.

Costs:

0€

Results:

A donation of about 100.000 €

Tips or tricks:

High presence of the campaign on social networks and media.

Contact for information:

Manuel Juristo Sánchez manuel@fesbal.org

Initiation Date:

April 2013

Termination Date:

Ongoing