FoodBank's Ideas / Companies

Operation: share cereals

25 Feb 2014

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Partners:

Kellogg's - Casino – FFBA

Description:

Over a period of 15 days, for the purchase of a box of cereals (Special K and Coco Pops) in the Casino network, Kellogg's was giving back the equivalent of 1 or 2 bowls to the Food Banks.

Costs:

0€

Results:

15 pallets of cereals ( ≈ 80 000 servings).

Tips or tricks:

Negotiating upstream with the supplier a floor price, or a pre-set volume. Negotiate communication with the distributor in catalogs and at points of sale.

Contact for information:

FFBA Claude Thévenin, 01 49 08 04 70, claude.thevenin@banquealimentaire.org Solène Job, 01 49 08 04 84, solene.job@banquealimentaire.org

Initiation Date:

April 2013

Termination Date:

Ongoing