FoodBank's Ideas / Other Organizations
Hungarian Development Agency (local EU funds), Food Bank
“Chance for food” is an attitude forming campaign aiming to reduce household food waste. The campaign tries to raise awareness about the issue as well as to provide practical tips for everybody that can be done at home in order to save food. The campaign’s main elements: web portal (www.eselytazetelnek.hu), media campaign, cooking school road show, school program.
15.000 EUR (covered by the National Development Agency).
Public awareness has clearly been raised, research also showed that people start to understand and think about the problem.
The topic is important but still “undercommunicated” media is willing to participate in communicating the quite shocking information about food waste.